Brilliant Selling book

We were commissioned by Prentice Hall in 2009 to write ‘Brilliant Selling: what the best salespeople know, say and do’, and it was re-printed in second edition in 2013. It is a practical handbook of the ‘how tos’ of selling in any market, and is based on our original in-depth research into the habits and best practice of highly successful sales people. The book is currently Europe’s top selling sales book, and is available on 4 continents and has been translated into 9 different languages. The US version was awarded the Axiom Business Book Gold Medal in 2014 in the Sales Book category.

‘I would recommend this book to anyone who wants to improve their understanding of the sales process and the art of developing and managing long-term commercial relationships.’
Philip Jansen, Chief Executive, Sodexo Europe (

‘A must-read for anyone aspiring to excel in sales’
Patrik Fisk, President, Outdoor & Action Sports, EMEA, VF Corporation (

‘Readers will get real and tangible value from this rich and informative book. I highly recommend it!’
Paul Matthews, MD, People Alchemy (

View a synopsis of Brilliant Selling or contact us to receive an extract of The Prospecting Process Visit to find out more about our bespoke sales training.